SEO Newcomer Delivers Great Results and Has Promise for Future

Search engine optimization presents many situations for newcomers to get lucky. A recent story being discussed in an online forum frequented by SEO professionals is a great example of beginner's luck, and it also highlights the reality of continuing to work in this field after luck runs out.

As if written by Horatio Alger, a young high school student interested in information security found his summer internship derailed by the terrible coronavirus pandemic of 2020. Through community connections, the student was contacted by a local shoe store to help out with SEO, something he had never done before. After a telephone consultation and some common sense advice, the student was paid $15 on the spot. As luck would have it, website traffic and conversions skyrocketed after just one month, enough for the shoe store owner to bring back employees who had been laid off because of the pandemic.

It is clear to see that the aforementioned situation was a case of going from zero to optimal SEO. Before long, this beginner began getting calls from other local business owners looking for a similar kind of magic. The problem now is that these new clients had seasoned websites with formidable competition; moreover, they specifically had backlinks in mind. After settling on a reasonable hourly rate for his services, this young SEO professional ran into a wall.

Not surprisingly, the difficulty in getting high-authority backlinks prompted this beginner to start thinking about shortcuts such as buying backlinks from those dubious outfits that manage hundreds of social media accounts and directories. The reputation that preceded this rookie made business owners believe that he was a miracle worker, and there is no such thing in SEO. Contemplating the purchase of backlinks when you are just getting started does not bode well for your future SEO career.

In this particular situation, the SEO newcomer should have written up a case study detailing his success with the shoe store, and he should have insisted that the study be read and acknowledged by the new client. This is something that anyone who is entering SEO should keep in mind. Previous performance will not always guarantee future results, at least not with SEO. For more information click here https://www.reddit.com/r/SEO/comments/hlfnb9/highschoolerwithajobbacklinkingneedadvice/.