SERP Drops Rarely Relate to a Change in Organic Searches
After a web owner has launched a website in hopes that it will earn high SERP positions for the sake of attracting sustainable web traffic, one of the most important tools they can rely on is a web traffic checker that can measure how much traffic is actually being brought in. Analytics software provides this vital service so that the owner can determine whether the amount of traffic flowing into the website is currently below expectations. Whenever new pages and adjustments to existing pages are made, the same software remains just as important because it also tracks any resulting positive and negative trends.
It is often a struggle for any website not part of the mainstream to rapidly increase both the flow of its incoming traffic and the conversion rate once it has established the initial brunt of these figures. On the other hand, once the public has been made aware of the website, that awareness should persist in some form even if the website proceeds to either make blunders with its content optimization or fail to keep up to date with modern standards. If the website is still present at its URL, then most of the backlinks currently referencing it will likely remain where they are, which should mean that the site can expect to always retain a minuscule amount of traffic.
For these reasons, the mere fact that the website would have left its mark on the landscape of the Internet makes it impossible that its traffic intake would plummet to zero because of organic causes. If the site's owner finds that their analytics software is suddenly claiming that none of the site's previous search traffic is coming in, then it should be considered whether a technical issue was caused by whoever had most recently worked on the site. It could be that the robots.txt file had the "noindex" directive included in its code, which will keep SERPS from listing the site. It could also be that the software itself is no longer set up to tally the traffic even though the traffic itself might not have disappeared. For more information click here https://www.reddit.com/r/SEO/comments/m6ok67/mysearchtrafficisliterallyzerohowisthat/.