Should You Try to Rank for These Popular SEO Keywords?

As much as search engine optimization has progressed and changed over the years, keywords are still considered to be the strongest pillar of its foundation. Keywords are the purest representation of search intent; they not only define trends but also provide a glimpse into online behaviors around the world.

In an online forum dedicated to the discussion of SEO matters, the question of which are the most popular keywords around the world often pops up. It so happens that most SEO professionals have this information at their fingertips thanks to research tools such as Ahrefs. When you fire up the keyword explorer feature of Ahrefs, you can leave the search bar empty and select a country; by default, this will return the most searched keyword.

In the United Kingdom, people search for Facebook the most, but they are not really searching for information about the social network; they are simply using navigation shortcuts provided by the browser even though it would be faster for them to bookmark their news feed. The same can be said about the number two keyword in the UK: BBC News. It is actually easier to start typing BBC in the omnibar and let the browser work its auto-complete magic.

As search engine optimization professionals, how can we possibly guarantee success if the quality of search results is not met? We have all heard that Google has "fixed" their ranking algorithm with regard to rankings, and now they are working on other strategies to try and catch up to what people are really searching for. We all know that keywords do not carry the same weight as other content and are often overlooked by advertisers or sites that are targeted to our audiences.

Trying to optimize for the most popular search keywords in various countries is not a good strategy; however, if you publish a website that has interesting content about the inner workings of Facebook and its effect on British society, there is a good chance that the Google algorithm will determine that the content is informative enough to be rank on the first search engine results page. For more information click here https://www.reddit.com/r/SEO/comments/mhqzoh/justoutofcuriosityiwanttoknowwhich/.