In concept, spurring the organic creation of backlinks across the Internet pointing to one's website should constitute the brunt of any site owner's off-site efforts to spread awareness of their site and indicate to Google that it warrants high SERP positions. At least in previous years, it was commonly understood amongst SEO-focused community circles that lacking a strong backlink profile imposed an upper limit on how much ranking credit a website could effectively accrue relying purely on the strength of its own on-site SEO. In what had been viewed as self-evident logic, Google awarded higher rankings to websites that had many backlinks set up for their benefit because the presence of those articles or posts represented external communities judging that site's content to be relevant to their own interests.
However, Google routinely implements modifications to the formulae it uses to assess how well websites adhere to quality standards for content and internal structure because it perpetually aims to point its automated systems away from issuing undue ranking credit. Some changes are announced with vague descriptions, but many are deployed as "core updates" that keep the public in the dark so that websites are prevented from scrambling to adhere to the technical specifics of the algorithm purely for the sake of "getting ahead." Discovering the significant changes made to the algorithms is often a task left to SEO experts.
A recent core update was discovered to have significantly reduced the impact that larger backlink profiles have on a given website's positions on SERPs. Logic would hold that Google had been recognizing their previous standards to have been encouraging site creators to pursue backlink creation with an overly mechanical mindset. While doing this, creators would take advantage of opportunities to ironically sacrifice the user-focused substance of their content whenever it was necessary to improve off-site SEO all the more. Following the latest revision to Google's hidden rules, however, users with access to auditing software like Ahrefs regularly observe that smaller websites that focus heavily on serving the needs of its customers can far outrank other websites that may have many established backlinks. For more information click here https://www.reddit.com/r/SEO/comments/n9a262/anyonehaveaclearexamplewheregetting_great/.