Of all the discussions that swirl around the world of search engine optimization, the length of articles is one of the most hotly debated. In most cases, SEO experts are divided in two sides: One that says longer pieces are better and the other that says shorter articles are better as long as they satisfy search intent. In recent years, SEO analysts have reportedly noticed that Google seems to give higher ranking to websites that post articles longer than 800 words, but this assertion is also subject to conflicting opinions.
Having this disparity of opinions is actually a good thing. It means you can be more creative with your content. You can be more descriptive with your headline and first sentence, but in order to know if longer articles are better than shorter ones, you need to look at the number of answers you are providing.
Google algorithm engineers have already explained that article length is not really a ranking factor for the search query itself, so where does that leave the observation by SEO analysts who notice favoritism towards longform articles? We should not expect Google to be very elucidating in this regard, but algorithm engineers have hinted that semantics and longtail keyword queries are involved. If anything, the vague answers by Google's algorithm team suggest the obvious, which is that searchers do not have any preconceived notions about how long the answers to their queries will be.
There is a difference between SEO traffic and the kind of traffic that comes from referrals. Longer articles that answer more than one query will naturally get more traffic from Google; this is why you should try to come up with content that addresses various queries at once. It is understandable that Google does not want to go into detail with this, but think about articles that need to be long because of their main topic.
Let's say someone is interested in learning how VPN apps work. Since this is a broad topic, you will want to think about all possible questions emerging from this query, and you do not need keyword research for this; just put yourself in the shoes of searchers and let the answers flow for as long as they need to. For more information click here https://www.reddit.com/r/SEO/comments/hr1e3h/articlelengthsomanyconflictinganswerswhat/.