The Distinction Between User Interface (UI) and User Experience (UX)

User Experience and User Interface are two of the most common terms on the minds of web designers when the intent is to produce a website that will appeal to the intended audience. A website's UI should obviously be structured so that users unfamiliar with the site can understand the arrangement of its links to its content at a glance, resulting in users being able to reach a desired page without having to intently sift through confusing material for it. This is where aesthetic sophistication can be implemented by the web designer to give a website a less stodgy feel and foster feelings of delight in users even as they try to find a particular product or service.

UX, meanwhile, pertains to the quality and substance of the product or service for which the user is coming onto the website to begin with. Were UI the only measure of a website's value, all websites would be designed purely for the sake of style without any care for providing content that the supposedly intended audience would actually find useful. The content on a given web page has to be crafted with an understanding of what a person going out of their way to look at the website wants to be enriched or serviced by. Gleaning insight into the needs of interested visitors drawn organically to the site often involves relying on one's personal sense of empathy as a UX designer.

UX and UI both pertain to aspects of web pages that are subjectively assessed by human visitors and thus are not among the particular metrics that can be accurately gauged by the ranking algorithms used by Google to assign SERP rankings. They essentially affect the likelihood that visitors will be converted into customers, and there is currently little opportunity for "bad" UI and UX to affect SERP rankings the way content bereft of viable keywords can. However, Google is perpetually striving to refine its algorithms so that they can somewhat reliably determine whether the UX is "good," so strong UI and UX may become more important for SEO as time passes. For more information click here https://www.reddit.com/r/SEO/comments/n4oflf/isbetteruiconsideredasadirectrankingfactor/.