The First Four Steps of SEO Are the Easiest Ones
One of the best ways to increase domain authority is to get solid backlinks from newsworthy sources. Let's say you are doing search engine optimization for a client who runs a neighborhood pizzeria; the initial steps would be:
First, gather data on the target group based on location and demographics.
Second, create a more detailed search query to look for a specific set of search properties.
Third, generate some a keyword search and identify common terms as well as long-tail keywords.
Fourth, generate search engine targeting based on this keyword search and begin the on-page SEO process.
Fifth, start looking for backlinks that can boost domain authority.
Just about any SEO professional worth his or her salt will find steps one through four relatively easy to accomplish. Once you get to the fifth step, getting quality backlinks, things will be different because this step entails reaching out to connections and doing PR work. Since your goal is to establish domain authority for a local pizza restaurant, the kind of backlinks you should pursue would come from regional news sources; however, branching out beyond local news outlets can also go a long way in terms of establishing domain authority.
If you do not have connections that can get you a backlink from local news websites, you can always try Help a Reporter Out (HARO), a platform that connects journalists with marketing professionals. Content authors who sign up with HARO look for opinions, blurbs, and subject matter experts who can provide context to their projects. Let's say a food journalist is working on a piece related to trends in Italian cuisine; this would be a good opportunity for the pizzeria owner to provide an opinion and be mentioned on an online news article that can be turned into a backlink.
HARO is mostly for the United States. SEO professionals whose clients are in other countries can tap services that are similar to HARO; for example, Bottle Source is great for the Australian market. Critical Mention covers more countries, but the main written language is English. The most international source would be LinkedIn, but you have to do most of the heavy lifting in order to make a connection and get a backlink. For more information click here https://www.reddit.com/r/SEO/comments/jy3e7j/isthereanequivalenttoharofor_an/.