The good, the bad and the ugly of getting backlinks.

Backlinks are a core metric assessed by Google and other search engines when their automated systems determine which websites should appear on the top positions of relevant SERPs. Links that organically emerge on other websites represent unaffiliated online communities that view the website to offer either an authoritative resource on a relevant subject or an outlet that is worth visiting for any other reason.

Because backlinks are so directly valuable to a given website's prospects for traffic, web owners routinely pursue whatever means are available to stimulate their emergence on external websites. This naturally encompasses many kinds of black-hat tactics, and even previously accepted means of getting a "quality" backlink on another website are steadily being penalized by Google's algorithms for being too "easy" and "requisite."

As a result of Google's drive toward eventually shaping the entire online environment so that only truly organic backlinks can provide top-quality link juice, web owners are also inclined to counteract the influence of backlinks that might harm their sites' SERP standings. The contents of a website mentioning and linking to one's own site may subtly influence Google's perception of that site in terms of the kinds of consumers and audiences its content apparently appeals to. If someone enacts a sustained campaign to lower a website's ranking by spreading external links that are intended to deliver "poisoned" link juice, the site's owner can use Google's Search Console service to both discover and "disavow" those sources.

Marking a resource as disavowed so that Google will not consider its link juice value can be a risky affair because the web owner can never know for certain that the external backlinks are actually providing link juice of an overly negative sort. For example, Google is already inclined to limit the influence of backlinks posted on dedicated link directories, so the link juice they provide probably does more to help the site's perceived popularity than harm its perceived content quality. Therefore, if Google Search Console reports that the site has recently received a lot of backlinks from directories, it probably should not be used to disavow them. For more information click here https://www.reddit.com/r/SEO/comments/mqlub7/pagejumpedfrom6to73backlinks/.

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