It's not just you who feels that search engine optimization has become more difficult over the last few years. According to a survey conducted by a respected SEO professional among colleagues who are active on Twitter, 60% of them think that their chosen profession has gotten a lot harder because of competition and the direction that Google has taken with regard to machine learning technology.
Even though Google has gotten into the habit of recommending certain on-page SEO practices, very little is known about the Brain Rank artificial intelligence algorithm, which gets smarter on a daily basis through machine learning routines. On-page and technical SEO is actually pretty easy now because there are countless templates and guides to help you in this regard. Quality content and high-authority backlinks are the Holy Grail of SEO these days, but you still have to face fierce competition even if you are generating lots of quality content.
With the increasing amount of competition on the internet, you have more and more content on your news feed every week, and the search engine algorithm has more and more decisions to make about what your content is worth, which results in less or no results for your stories on your feed. If you want your content to get more clicks on your feed and more shares, you need to do some work to get that content out to your audience. But, you also need to ensure that those content clicks are not coming from bots.
SEO professionals have the Google search engine algorithm to blame for making their jobs more difficult, especially since established domains are not likely to lose their rank. Some SEO practitioners believe that this is a major flaw because it ends up reducing the potential some web properties may have to rank higher on Google. An example of this would be websites such as Fandom.com, which has resorted to generate highly speculative articles that are nothing but clickbait. The SEO admins on that site have figured out which keywords are trending based on unfounded rumors on topics such as the next Star Wars film or Grand Theft Auto game, and this is one way they can trick the Google algorithm. For more information click here https://www.reddit.com/r/SEO/comments/m5j0ei/60ofseossayseoishardernowthanitwas_five/.