The Value of Great Content Cannot and Shouldn't Be Ignored

Brand-new websites will always present search engine optimization challenges, but the most difficult challenge will always be getting high-authority backlinks. It is hard enough for seasoned websites to get solid backlinks; in the case of new web properties, SEO professionals will try various methods to get quality inbound links as early as possible. In 2020, here are some of the tips being recommended:

The Old Public Relations Strategy

Many technical SEO professionals who have been in the game for a couple of decades have noticed that traditional PR and marketing firms tend to be very successful at the backlink game. There is no secret recipe in this regard; it is all a matter of connections, and this is what PR agencies excel at. An example of old-fashioned PR work would be a marketing firm calling up a local journalist to get the websites of clients mentioned in newspaper or magazine articles. The most successful SEO agencies spend considerable time and effort networking across various spaces just so they can build a worthy black book.

Checking the Backlinks of Competitors

Ahrefs offers a free backlink checking tool that can be used to get started on this quest. The best way to executing this method is to get the URLs of the most relevant competitors; in some cases, the inbound links will be directories that actually accept submissions for listing. In other cases, the backlinks may be publications that accept guest blogging. Contrary to what you may have heard, guest blog posts are still very effective in terms of boosting SEO.

Valuable Content

With the Google search engine algorithm becoming smarter, the value of actionable content cannot be ignored. This strategy can be as difficult and costly as the old PR route, but there is no question about just how effective it can be. Think about a Medium post or a Quora answer that turns into a viral piece of content based on the value it provides; these are situations that can result in very solid backlinks, and they can also add a nice branding touch. Don't forget to follow an editorial calendar when producing content. For more information click here https://www.reddit.com/r/SEO/comments/hd67t2/hellohowcaniactuallycreateabacklinkfor_a/.