Tips for Using Google Analytics to Get Key Site Metrics

Within the performance tab of the Google Search Console, you can get valuable information about all the pages that are ranking for specific keywords. Conversely, you can also see all the keywords that pages are ranking for. Clicking or tapping on the "Performance" tab will allow you to click on various keywords; this action will effectively set up a filter for the chosen keywords, and from that point on you can now click on "Pages."

If you choose "Pages" first, you will be setting up a filter based on that parameter. From hereon, you can click on any of the listed pages to select it; the next step should be to click on queries to display all the relevant and ranking keywords.

There are dozens and perhaps hundreds of ways you can use the Google Search Console to evaluate metrics and insights to help you understand search engine optimization. This is one of the most powerful free SEO tools you can take advantage of, so it is worth reviewing a few tips and tricks:

User Interaction

Once you have seen keyword ranking, the next step is to gauge how users are interacting with the results in your favor. When you pull a performance report, you will see four metrics at the top: Average Position, Click-Through Rate, Total Impressions, and Total Clicks. Keep in mind that the default report is for your entire website; to see interaction as it applies to specific pages, you will have to select the "Pages" option. Each time you click on a metric, it turns into a filter. Pay close attention to the CTR because this is the number of clicks divided by the impressions, which means that you may need to play with the meta description in order to get a better CTR.

Indexed Pages

Ideally, all the pages that comprise your website should have been indexed by the Google search engine crawler. Within the Console, you can see if this is taking place by choosing the "Coverage" option followed by "Valid." Take a good look at the indexed pages and figure out which ones are missing; there may be some pages that you would like to appear on the search engine results page, but they may have been left out of the XML sitemap. For more information click here https://www.reddit.com/r/SEO/comments/hbzos4/googlesearchconsolehowcaniseewhatsearch/.