Unexpected Lessons from a SERP Hobbyist

A person posted in an online SEO discussion group about their leisure project. They run their own SEO agency. Sometimes, just for fun, they create random websites in which they think they can get the number one spot. They do an SEO campaign on it in order to see if they can get it ranked on the first page of Google results. The site has no back links. They just use it as a chance to buy domains that exactly match the keyword. They put a little but of content in it, then they wait a while to see what happens.

One of these projects involved a meat catering business. They get about three calls every day. They are shocked and have not had a negative review even though they do not actually run a catering business of any kind. The site has existed for one year, and it continues to go up in the ranking. It is even starting to rank on the first page of Google SERPs for other keywords. This person is located in Sydney, Australia. They are willing to hand the whole domain over to anybody who is actually a meat caterer in the area.

In the past year, they have had a wide range of queries. They got one from DHL to cater a 500-person Christmas event over five shifts. One person suggested that the original poster do a rank and rent of the site. Since it already ranks well, all they need to do is rent it to the right catering business. The catering business gets a site that is already built and performs to great standards, and the original poster can collect rent on it.

Another person replied to the original poster and suggested that they find companies that do meat catering in the area but have a poorly performing website. They should use the site as a golden goose to generate leads. With that information, they could negotiate with the meat caterer's owner to sell them the site or rent it out and generate a passive source of income for a while. For more information click here https://www.reddit.com/r/SEO/comments/m4ue2a/didlocalseoforakeywordforfunand6months/.