Use These Strategies to Attract More Attention to a Site

Over the course of a career spent working as a search engine optimization professional, you will undoubtedly run into situations whereby clients will ask you to deliver them the Sun and the Moon for a laughable budget. There are many of these examples discussed on SEO forums, but one recently shared involved a dental clinic so off base with its project request that it merits repeated herein-

The client is located in Mexico and engaged in the dental tourism sector, which happens to be quite competitive. American patients can save more than 50% by getting orthodontics done across the border, but this clinic in particular has a budget of $1,000 to accomplish the following:

• 120 YouTube videos collectively garnering a million views.

• 50,000 followers on Instagram working with a base of 2,500.

• 240 Facebook posts collectively garnering 10,000 likes.

• 10,000 words on daily blogs for an entire month.

• Ranking on the first Google search engine results page for a few of the top keywords.

The aforementioned goals are not completely unachievable; in fact, they can be done in the month that the client requests, but certainly not with just a thousand dollars. The problem here is the ridiculous budget. Let's start with SERP ranking: Everything is possible with the right cost-per-click campaign, but even getting a 50% discount on Google AdWords for reasonably targeted traffic will cost way more than $1,000 when you multiple the number of visitors it would require to rank so high on the SERP. This would be the first step in dealing with such clients; showing them real CPC figures.

As for the YouTube videos getting so many views, there are a couple of options. The first is to look into Google programs, which tend to be more expensive than CPC. The next is to retain the services of established YouTube influencers, and we are now talking about thousands of dollars.

As for Instagram and Facebook, there are ways to boost posts and get likes; these are provided by the social networks, but the figures proposed by this irrational client will require a very hefty budget. For more information click here https://www.reddit.com/r/SEO/comments/hojqmz/aratherhardorimpossible_task/.