What to Consider When Charging For SEO Practices

Since every website on the internet needs quality search engine optimization set up if they ever want to get organic traffic, SEO services have become quite popular in the marketing industry. If you have studied extensively, kept up to date with latest best practices, and are willing to work hard for other people, you can cash in by providing these services.

The final and often more difficult question is, "How much should I charge for SEO services?" The answer depends on several factors.

Hourly, Monthly, or Per Package

Since SEO involves multiple tasks, many providers opt for charging a monthly retainer fee rather than a per-hour or per-task price. While listing one price for a blog post with 500 words is simple, finding a price for getting a backlink is not. They have different levels of value and take different amounts of time. A monthly charge makes it easier to schedule enough time for multiple clients too.

Some SEO providers create package deals. For example, the client gets 10 blog posts, three backlinks, and one website page completely optimized for a flat fee.

Should Prices be Based on Results?

One problem with selling optimization services is that the website owners or bloggers want to pay for results and you cannot guarantee them. Many factors go into high Google results positioning. You cannot account for the marketing actions of competitors. Therefore, deciding what to charge based on results over time will most likely not get you the income you want and deserve.

The overwhelming opinion about results-based charges is that it is a bad idea for the one providing the services. Since you want to get paid for all the work you do, choose another method.

In the end, providing SEO services to clients requires a set strategy for charges that are both fair and transparent. Whether you decide on an hourly fee, a monthly retainer price, or sell pre-structured packages of services, it can be a lucrative industry to get involved in.