What to Know About How a Nofollow Link Affects Rankings

Most social media links you create are nofollow links. Nofollow links have the rel="nofollow” tag, telling Google not to crawl them or transfer PageRank. Google introduced the tag to thwart spammers and most social media sites use nofollow links for the same reason. Besides social media, most forums, blogs and directories use nofollow links too.

It's disheartening to discover the time you spend building backlinks was for nothing since many of the links are nofollow. Google may consider nofollow links as a ranking factor if they are from popular sites; we don't know. Studies suggest they may have some impact because, even if Google isn't crawling them, it is still a brand mention.

Nofollow links from social media won't help your ranking in the search results, however, you can get traffic from the links. Ignoring potential traffic sources from social media because you'll get a nofollow link is wrong. Pinterest can drive traffic to your website if you post images that do well on the site. If you post a link to something interesting on your website, people may click on the link and visit your site. If they find the content interesting, they may share it with their followers.

If your nofollow link accompanies your local businesses' name, address and phone number, it can count as a citation. Make sure you mention your NAP data on Facebook and other social media networks you use, in addition to in press releases.

Nofollow links also help you diversify your link portfolio. Having all follow links will look suspicious. You should build links you believe will drive traffic and let the follow links come naturally from people who like your content. If you do this, you won't waste your time chasing dofollow links and spend it on creating the best possible content. For more information click here https://www.reddit.com/r/SEO/comments/gzm1bi/justhowstrongaresocialmediabacklinks_for/.