Why Does Low-Quality Content Constantly Rank on the Google SERP?

In a large online discussion forum, a person asked the community why they consistently get outranked by worse content. They said that since Google's May 2020 update, they have gotten poor results. A lot of their high-ranking keywords got replaced by articles that have useless or incorrect information. However, those sites have high authority and just use a lot of spun content from wikis. They said that for some reason, Google identifies those sites as higher authority than theirs. Google doesn't bother to verify if the information on those sites is correct or not.

This person said that whenever they find a good new keyword and write content around it, a month later their main competitor does the same thing with poor content and takes over their ranking. They are the only person running their site, and they are at a loss about what to do. They want to know if there is anything they can do about it, and if there isn't, whether or not they should just give up and move on to some other kind of project.

The poster got a lot of answers from the community. The first commentator told the original poster to take a look at what links they have now. It is possible that they need to do some link building on their site. Some high-quality links could make a big difference in their SERP.

Another commentator suggested that the original poster run keyword analytics on their competitor's site and their own. The person should take a look at the length of the top three ranked items from those queries and compare the answers. The original poster should then model their own content after those examples.

Someone else made a suggestion for the original poster to keep working on their SEO, content and back links. One person wanted to know if the original poster had figured out what their site does have going for it. The original poster replied that their site has a fast page loading time. They did notice that they have 10 in page ads running that could ding them. For more information click here https://www.reddit.com/r/SEO/comments/m2noi1/consistentlyoutrankedbyworsecontent/.