Why People Think Google Does Not Like Guest Posts/Links

A person had a question for other website designers and marketers in a large online forum. This individual pointed out that Google has made it clear they do not like link building schemes. These so-called schemes include guest posts, which make it seem like an unnatural link. They wanted to know why Google does not like guest posts. They added that in the real world, a link is how a person builds popularity. The marketer also added that the links do not bother the audience. Links also add to authority. They do not understand why Google takes this position and wanted to know if anyone had insight.

One person wrote back with some history on the subject. They agree that guest posts are still relevant, and there is a good way to do it. The links should have editorial merit. Guest posts should be on relevant sites that are in line with the main site where the author usually writes. Linking those two sites builds each one and makes more sense based on the Google algorithms for ranking pages.

Another individual had some thoughts to share about Google. They thought that Google is abusing its power in this area. They agreed that guest posts and links can be beneficial to both parties as well as to the audience. Several other people chimed in with their thoughts on the audience not caring about who reaches out to whom on a site that has a guest post with a link. Most of the people said they would never look into such a relationship and would only click the link if it interested them.

An individual had a different opinion to share. They said that in the past, 99% of guest posts with links were solely for the purposes of SEO. The posts rarely had any content that added to the information available on the site. Many guest posts had no useful or relevant information at all, other than to promote a product or service that was available on the link that would be embedded into the content of the site's guest post. For more information click here https://www.reddit.com/r/SEO/comments/hiyk22/whydoesntgooglelikeguest_posting/.