Why You Need to Update Your Website Now

SEO hasn't changed drastically in the first few months of this year, except for the ongoing pandemic has made it more important than ever for local businesses to update their websites. People want to know if they need to wear a mask inside the business or if the business is considering the new guidelines from the CDC about easing the restrictions. Consumers also want to know if local restaurants offer seating inside, or it is still takeout only.

Understanding search intent always was essential, but now it is more important than ever for local businesses. Many have chosen to put a banner up on top of the site with their latest information and include steps they are taking to keep customers safe. It is reassuring for consumers to know this and it helps build trust.

Business owners need an easy way to update their website to accomplish this, Many already have WordPress websites that are easy to update, but it does not mean they know how to do it. They may have bought the site years ago and forgotten the instructions they received. Others depended on an employee to do this who may or may not be employed there anymore.

Updating content is always important, even before COVID-19. Imagine you landed on a website that has a Valentine's Day promotion featured prominently on the homepage. It's good business, unless Valentine's Day was six months ago. You might think the business has products that are as stale as their website or they don't care about their customers. You also may believe they went out of business entirely.

Besides updating content for the pandemic, not too much has changed for local SEL. It is still important for businesses to maintain their GMB listing, build citations and get as many reviews as possible. For more information click here https://www.reddit.com/r/SEO/comments/nczjx0/whatarethebadseotacticsin_2021/.