Why Your Web Traffic Dropped After Switching Web Hosts

by 10 Best SEO

Whether it's poor customer service, slow loading times, or cost issues, there are many reasons to change web hosts. If you recently switched and noticed a drop in traffic to your website, it's likely that something went wrong in the process. Luckily, most of these issues are simple and easy to fix.

  1. Host Performance

Switching to a new web host isn't always an improvement. If you're noticing lower traffic, especially on tablets or mobile devices, you should conduct a speed test on your website. If speeds are low, it could be a problem with the host. Reach out to see if you can get your speeds boosted; otherwise, you may want to consider finding a new host again.

  1. Site Changes

Did you change any URLs or title tags? Make sure you have redirects setup or some of your past readers may run into 404s or not know where to find your new website. If you can identify which specific pages have lost the most traffic, you may be able to find and resolve the issue much quicker.

  1. Keyword Analytics

Now that you know which pages are the most problematic, you should start tracking the previous keywords those pages ranked for. This will allow you to track and monitor your success going forward. Improvements in these metrics will let you know that the issue is partially or completely resolved, and traffic is returning to normal.

  1. Re-Crawl the Site

You should have submitted a site crawl to Google Search Console before the problems arose, and it's important to resubmit after any changes to your website. This will inform Google of these changes and allow them to update the information in their system.

Losing traffic can be incredibly frustrating, but it is important to identify the reasons it happened. If you follow the steps above, you will be one step closer to getting your traffic levels back to normal. For more information click here https://www.reddit.com/r/SEO/comments/jk9qxf/howtotakeoverlosttrafficafterchangingweb/.