Will SEO Be Replaced by Marketing Automation and Artificial Intelligence?

It seems as if each and every year we get to discuss whether search engine optimization is still a discipline that can stand on its own and not be absorbed into the digital marketing realm. In 2021, we are seeing a lot of questions about whether SEO is a professional field that is still worth pursuing. Online discussion forums are buzzing with deliberation of this topic, and the diversity of answers happens to be very interesting.

There are serious concerns about marketing automation and AI models that can make SEO adjustments on the fly. This means that you'll not have to worry that your site will be buried when your boss dies or gets sued. Just stay up-to-date and there will be an AI construct telling you if you're doing the right thing.

If you believe you may want to do different or even differential SEO, be prepared to find yourself the next to leave behind. You may not want to take your legacy from one generation to another. The world has to change. That's what you'll face in the future.

The same applies to the search field: it may be time for a major overhaul if it doesn't change first. What does "big change" mean for search traffic if Google is always changing its algorithm? How much time does a Google user spend on search before they find your site? How much time does a search for your site add up to as a user? If a user does anything after they've found it, the search is already complete.

Is it worth to keep using the older, legacy search models if all that is required to bring value is an updated search engine? The answer depends entirely on the search. Does it matter if you still need to track visitors' past hits or just Google's traffic?

If you are still using the old search engines, why not try some of the options out instead of just staying in the past? The best place to start is with the search fields themselves. With few exceptions, it's entirely reasonable to use Google exclusively. For more information click here https://www.reddit.com/r/SEO/comments/nl4ao0/isitstillworthittobeaseospecialistin/.