From humble beginnings in 2003, Digital Current is a digital marketing company that has grown into a business with over 60 full-time SEO and marketing professionals. Based in Arizona, they have the simple philosophy of exceeding their client's expectations while empowering their future online growth. They regularly help businesses dominate their competitors on Google in organic search results. Their average SEO campaigns result in their clients having eight times as many keywords sending traffic to their website. This is in addition to an almost 300 percent overall increase in organic search traffic and a return on investment that is nearly 700 percent. They perform keyword and market research in addition to website usability and accessibility enhancement to help with SEO. Ensuring all the important elements such as tags and links are in place is also crucial. In addition to SEO services, Digital Current offers conversion optimization. It doesn't matter if someone finds your website from a search if that website does not then motivate them into becoming a customer or at least a lead for you to follow up on. This service involves landing page creation and optimization as well as using split testing to refine what increases conversion. The team at Digital Current realize that the result that matters from a successful online marketing program is how many people convert into customers rather than simply the number of clicks a website receives from search engines. They offer additional marketing services such as social media and pay-per-click advertising.