Always Found is a search engine optimization company based in New York that distinguishes themselves from the competition by balancing the need to make a website appealing to visitors as well as the search engines. This means they do not use tactics that manipulate search engine rankings unless they also enhance the user experience with an intuitive user interface and content that answers their questions. They realize that conversions are far more important than simply getting clicks from internet traffic. Along these lines, they develop an SEO strategy for every new client that stresses content development and building their authority in their field. They provide complete transparency to their clients in the form of detailed reporting that shows them what they are getting in return on investment from their SEO campaign. In addition to full-service SEO, the team at Always Found does SEO consultation where they do a thorough website audit and provide actionable insights to the marketing team at a company as well as competitive analysis reports and training sessions. This enables them to take charge of and expand their own online optimization efforts. They have done work for numerous clients including Valley Lighting, Seals.com and the BP Group. Their website has case studies that show what they have done to increase traffic and sales for their clients. They also have a blog called Perspectives, which is filled with tips and strategies on search engine optimization, and marketing in general as well as press releases about Always Found.