Icrossing is a leading digital marketing firm that specializes in commercial branding services. The team at Icrossing is able to craft a thorough and detailed story around a brand. These stories are designed to inspire consumers to connect with the brand and become loyal customers for the long haul. Icrossing's branding services are able to reignite passion around a company's products or services. When a brand has faltered with lackluster sales, a loss in market share or a crisis situation that caused a poor perception of the product or service, branding can help to bring it back to life again. Icrossing conducts thorough research by way of consumer behavioral data, focus groups and surveys in order to get a baseline measurement of how a brand is perceived by the client's target audience. They use this data and build the new branding campaign on their research. Throughout each step of the process, they test their strategy and only use what works. The experienced team at Icrossing is also known for their influencer marketing campaigns. They are connected with people of influence across a variety of demographic audiences, market niches and geographic locations. These connections help them to promote a client's products or services by way of first-hand experience from popular bloggers and local celebrities. These types of endorsements carry a great deal of weight. The influencer marketing campaigns are conducted through a combination of podcasts, blog posts, YouTube videos and social media posts, including live chat and direct consumer engagement systems.