Xaxis is a marketing firm that is known for its prolific use of the newest technology available. The staff of Xaxis makes use of a technologically advanced media platform that allows them to conduct programmatic advertising. Their proprietary software packages advance the ability to target specific audiences for marketing and advertising purposes. Their software allows them to find segments of the population that are most likely to be interested in a product or service offered by a client. Their software can analyze a client's social media account and interactions as well as their blog comments and other interactions in the digital world. The team at Xaxis is also proficient at developing responsive advertisements that are designed for use on smartphones and mobile devices. If a client wants to target an existing customer, these responsive ads allow them to offer related products and services or a special repeat customer discount. The Xaxis firm excels at creating audience portraits and social media portraits, too. In addition to digital advertising online and through email, Xaxis also handles audio ads on radio networks. When a company wants a fully integrated marketing system, Xaxis is a wise choice.