Founded in 2008, Higher Visibility is a search engine optimization company based in Memphis, Tennessee. They realize that 97 percent of potential customers search for companies online and that 75 percent of them will never go past the first page of listings on a search results page. With every new client, Higher Visibility does the research into their company, industry and competition, and they uncover those keywords that are most profitable to focus on. They then ensure that the client's website has content that is optimized around these keywords as well as having all the elements in place that make it easy for search engines to find the site and index its content. Their SEO techniques bring qualified traffic to the website, and the website is structured to convert that traffic into leads or customers. Higher Visibility has been featured in Entrepreneur, The Huffington Post and Forbes for their knowledge and expertise in the online marketing arena. They have also won numerous awards for their work in search optimization in particular. They are realistic with their clients by telling them that SEO can take a few months to start fully yielding results. During this time, their clients can leverage Higher Visibility's additional expertise in the area of pay-per-click marketing. This form of paid advertising enables them to get their website and brand in front of potential customers almost immediately. Social media promotion is another area in which they can help businesses expand their online outreach and grow their brand.