Sabre Hospitality maintains a hold on their niche in the hospitality market. They offer comprehensive branding programs that help their customers improve on guest experience, overall business execution, and website technologies. They help develop software and programs that make it easier for their clients to provide hospitality guests with superior customer service. Sabre Hospitality can help hotels and hospitality firms in travel, marketing, and online booking programs. They are known for helping businesses get noticed by general referrals and online buzz. Sabre Hospitality keeps extensive records of data to help them spot trends as soon as they hit the market. In their experience, they have found that research insight and new technologies are the two most important things that drive the customer experience at any hospitality location. Sabre Hospitality uses their knowledge of customer resources and marketing strategy to help their clients book more rooms and provide the ultimate experience. Hospitality companies grow by treating their customers better than anyone else in the industry. Sabre Hospitality shows businesses what the research says and helps them find a unique way to approach potential customers. They are currently serving more than 20,000 hotels acround the world. In all, Sabre Hospitality has helped more than 100 brands create an identity that people recognize. Their advanced software programs process more than 1.5 million reservations and over three billion customer related shopping requests every single month. Sabre Hospitality is increasing their size by adding almost two new hotels to their extensive web program every hour.